Created for placement in a trade publication, we really wanted this ad to highlight the capabilities of large format HP latex printers in a way that would be intriguing to third-party print shops. Our solution was to create this pop-up style world comprised of elements that HP latex printers could easily tackle - from soft signage to vehicle wraps to restaurant coasters - all printed on paper. Due to a tight timeline and a small budget, my only option was to create each element individually, then have it shot and retouched in-house. One talented photographer, some retouching mastery and many dulled X-acto blades later, we had ourselves an ad we could be proud of.