PANTOFOLAIO - PRODUCT BOOKLET
Product booklet design for a furniture piece.
Pantofolaio is a term originated from Italy, with the meaning of: couch potato, stay at home not going out. This correlates with the idea of the product features in the booklet, stating that staying indoor on the lounge chair product is represented by the movement of not leaving the house.
Furthermore, the term Pantofolaio has an additional meaning, which is “someone who sits at home wearing slippers”. This is also able to be represented by the casualness & relaxing feeling brought up by sitting on the lounge chair and not going out.
The Pantofolaio Product Booklet showcases the furniture piece's features, using an extremely elegant and harmonious visual presentation, in order to pair well with the product's initial styling and design language.
