Eagle's View is a Chinese Cuisine Restaurant located at Seletar Country Club, operated by the club's very own F&B team. The project brief was to re-design & re-visit the brand image of Eagle's View Restaurant. The restaurant's logo was retained in the design process as it was a significant identifier to the club's image and corporate logo. The entire menu went a total makeover from the photos of the dishes to the layout and the cover design.

 

Inspiration drawn from using classic black and gold for the overall design coupled with a minimalist approach for the menu layout. The menu was segmentized as appetizer, soup, poultry & meat, seafood, vegetable, rice & noodles, desserts, set menu and drinks. Each segment highlights the most popular or key dishes followed by the list of the dishes. The objective was to create a more appealing and user friendly menu for it's members and diners. The new design of the menu was well received by positive comments from the members of the club not long after it was rolled out.