Project Brief: The purpose of the project is to add a modern touch to a vintage fashion accessory and revive it in whole-new stylish avatar.
Target consumer: Women of high-income group.
Age Group: 25-30
Theme: The vibrancy and elegance of the picturesque spring season has inspired the versatile fashion accessory.
THE FINAL PRODUCT
The sling purse is a contemporary version of the vintage drawstring purse. The USP of this fashion accessory is its versatility- inspired from the versatile flora that blooms during the spring season. Its versatility is such that it can be styled with ethnic ensembles as well as western outfits!
