AE Technika is a company that installs air conditioning and cooling systems. Although it has only been on the market for a short period, the owner decided to create a new image for the company.
The main goal was to create a logotype based on the letters "a" and "e". The logotype should be associated with both cooling technology and heat recuperation. A few complicated ideas gave rise to a simple-to-build symbol with lowercase letters "ae" based on the MuseoModerno Bold font.
The logotype comes in various forms, but primarily it shows the full name of the AE Technika company. The vertical orientation is perfect for large items, while the horizontal orientation is clearly visible on small elements such as a pen.
To identify the symbol with the "AE" letters, and read correctly the name of the company, the letters "a" and "e" have been replaced with the ones from the logotype in specially prepared phrases. They are an addition to the company's image presented in different contexts.
The last image shows the complexity of the font, especially for the "M" and "w" letters. It can be associated with pipes and refers to the company.
