Nico Radio
Nico Radio is Nicobar's sonic brand identity, a musical stream that plays in all of Nicobar's stores across India and also rests on Spotify. For one of its editions, we collaborated with singer-songwriter Kavya Trehan who curated two playlists—one for the daytime and another for the evening—in tune with Nicobar's larger brand inspiration: journeys across the Indian Ocean.
Assets in focus:
Homepage
Introduced the concept, the playlist and the curator.
Journal
Featured an in-depth interview with the curator about her music, her process and the two playlists she curated for Nico Radio.
Video
Presented snippets from the journal interview for promotion on social channels.
Spotify
Launched two playlists on Nico Radio's Spotify handle that one can listen to in stores and online.
