Syang's is a local startup in Darjeeling that makes kombucha. It is a family run business . The brand wanted to expand and make their kombucha for a larger audience. They had decided that they wanted to relaunch the product and also add three new flavours. Their target audience were young professionals and they wanted something that would appeal to their sentiments.
The following is a documentation of the label/packaging design I created for the brand.
The starting point for the design was the existing logo of the brand.
The picture below is the logo that the brewery has been using for some time now.
I used this existing logo and created the visuals around it, while in the process giving the logo some refinement without it having to look too different so that the brand identity is not hampered.
1. SYANG'S MINT FLAVOURED KOMBUCHA
2. SYANG'S BLUE BERRY FLAVOURED KOMBUCHA
2. SYANG'S ORANGE FLAVOURED KOMBUCHA
MOCKUPS
SYANG'S REGULAR KOMBUCHA - here the label design tells a more detailed story about the brand and its contents.
MOCKUPS
The End
