What is ALASKASTAFF?
ALASKASTAFF is a young clothing brand based in Kazakhstan, which was founded back in 2019. The brand specializing in sportswear for women. The main mission of the brand is to show that you can look sexy even wearing sweatpants.
Problem and goal
As happens with every young brand, at some point ALASKASTAFF decided that they needed to grow further. They explained to me that their old logo isn't rememberable, does not evoke any emotions from buyers, and, most importantly, does not reflect the vibe of the company.
After analyzing their brief my goal was quite obvious. I have to make a memorable, catchy logo, which will evoke a sporty and sexy vibe.
During a brainstorming session, I never limit myself and draw whatever comes
into my head. Often I don't have enough time to draw detailed logo, so I make hundreds of quick sketches.
Solution
Thank you!
