Tracy Mahood's profile

Iron Chef America Integration

Integrated Marketing Support for our partnership with Food Network. Several graduates of The International Culinary Schools at The Art Institutes appeared on the show Iron Chef America. Their episodes reaired on the network and we were able to leverage this media opportunity to build brand equity for the program. The re-aired episodes made for the foundation of great content about the graduates who the level of talent graduates from our school. This creative represents the feature story published to our main marketing website. All social, student portal and database marketing campaigns drove to this feature page for readers to learn more. A teaser video that drove viewers to tune in to the network served as the centerpiece for this page. 
Iron Chef America Integration
Published:

Iron Chef America Integration

Integrated marketing campaign supporting alumni appearances on Food Network's Iron Chef America

Published:

Creative Fields