Superdry Snow Collection: Stay warm and dry in any situation.
superdry 的消費年齡層主要落在18~35歲之間，相對於其他品牌， superdry的服裝設計偏新潮，但是卻很少在廣告中提到衣服的功能性，所以我想藉由熱感應的表現方式去呈現出品牌的特性 。During my research, I learned that the majority of the consumers of Superdry are millennials because of the trendy design that differentiates it from the market. However, Superdry doesn’t really show its functionality in the ad, so I decided to combine the ideas of stylish outfit and thermal sensor technology in order to show Superdry’s advantages.
