Blizzko.
Network of "convenience stores" in Kazakhstan. Blizzko is a cozy, modern store that offers not only high-quality and fresh products and everyday goods but also a wide range of semi-finished and ready-to-eat home-cooked meals. Also, customers can have a bite to eat delicious pizza, which is prepared according to original Italian recipes. I created a visual identity system for Blizzko that reflects the brand's innovative, modern yet approachable and homely character, using a natural, sustainable color scheme and concise style element design. As part of the project, a logo and basic elements of visual identification, facade, and interior design standards, packaging design for self-made products, layout templates for marketing communications, and brand guidelines were developed.
