Say hello to Hoss — a new grotesk with horizontal tendencies and a useful charm that is built into the essence of the forms. My continued exploration of the "reverse" or horizontal contrast type styles led me to see what would happen if a more subtle approach was taken. It felt like an unexplored area in the grotesk genre. In combination with the rounding of terminals and stroke endings, I landed on a design that turned out to yield a playful yet seriously capable typeface. Hoss comes in a full range of weights and will soon be joined by a sharp counterpart as well as matching italics. Grab the font now, exclusively over on www.pstypelab.com