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Eastern Airline Brand Collection


Brand Identity Modeling
Meta BIFM Model

Key Words

IDEATION
Inspired by the logo of China Eastern Airline, the design language is related to the shape of a swallow. As a part of the Brand Identity System, this set of product design seeks to implement the both the image and the spirit of the corporation.

Business Collection
Two collections were designed to meet a broader range of customers.

Premium Collection
Wireless Headphone
Suitcase
Water Bottle
Pad Case
Headphone
Eastern Airline Brand Collection
Published:

Eastern Airline Brand Collection

Using Metal Branding Model as a tool, the Brand Collection Design aims at promoting brand’s idea and building up the brand identity system.

Published: