This was a school project which has a goal of creating a kiosk presentation using Maya 2020, the branding and logo study was just secondary so I didn't spend time to much on it; just enough to make it functional and not out of laziness.
I planned the kiosk to be usable by other types of business also, I didn't want to add much uniqueness to it or have much influence of the branding in the structure itself; I didn't want to restrict it from being use once only, maybe if the company or brand wants to use it again if they decided to rebrand or make use of the structure for different functions.
The reason why I choose a container is it aligns with the military aesthetic and feel of the brand, the word load-out is a tactical word for loading out your weapons and ammunition, but instead of that, it is replace by the concept of food. Eating quick or preparing for lunch for your modern day office battles.
The folding design comes from the military's efficiency, in the army, tanks can fit inside a plane, planes can fit inside other larger planes, things need to get in and get out quick on location, the concept of the military being mobile with their equipment either for offense and defense strike; is a must in the nature of the military. It is even customizable, just like how military equipment's are design.
