/ Branding / Packaging Design / Brand Identity / POS / Website
The Brief.
Slice Design was briefed to create a brand identity and packaging design for the full range of Aspen cleaning products. The objective of the project was to prepare the brand for retail in Canada and USA and also for international expansion.
Our brief was to create packaging designs that reflects the all-natural and environmental friendly attributes of the brand and also position it as a premium product.
Our Approach.
Environmentally friendly products tend to be perceived as less efficacious compared to the chemical based competitors. AspenClean is different however. In our designs we wanted to re-enforce the environmentally friendly attributes by introducing a sweep of leaves around the brand logo to highlight its ease of use and efficacy all around the home.
The Result.
We have designed the full range AspenClean products to reflect the product attributes of ’natural’ and ’safe.’ The delicate natural colour ways were selected to follow the category which also helps the consumer through the range.
As well as designing the packaging we were also involved in designing the style of the website, www.aspenclean.com, the staff uniforms and the fleet of cars.
Client: Aspen Clean
Design Agency: Slice Design, London UK
Website: https://slicedesign.co.uk
