Ad campaign for FedEx EarthSmart. Through the FedEx EarthSmart campaign, FedEx is doing a lot to reverse our impact on the environment. The first two magazine print ads feature a tractor trailer and mentions the FedEx Smart Route mapping system, which plans out the most effecient route for the driver in order to cut down on unnecessary drive time. The second print ad features their new Electric Van. The following two are Airport ads which feature FedEx' change in planes. By increasing the size of their planes, they are able to carry more cargo per load, making fewer trips, and therefore creating less emissions. In addition to the ad campaign, FedEx will be changing their packaging for a limited time to seeded paper. This is meant to encourage clients to plant their old FedEx boxes or envelopes in order to recycle them in a more effective manner, with no harmful impact on the environment.