For this project, I had to make a new logo for a tailored suit store. This involved me having to do some research about some other tailored suit store competitors and how to make my logo different from theirs. Although, I still had to make the logo look modern and elegant, which was what the client wanted. I also made some visual elements, an identity system, and some collateral material. 

The link below is to view a flipbook for the style guide.

https://www.flipsnack.com/8DF9B777C6F/irbygabrielle_campaign3_style-guide_fall2021.html