Designed this campaign for my class assignment.
This campaign is based on teenage drug addicts, who starts consuming drugs due to some personal reasons like family problems, low grades in class, bullying, harassments, insecurities, low self esteem, to fit in, to experiment and many more.
I have visualized the idea indirectly though the personal diary of the drug addict, who have the written the felling of their heart and mind by showing their affection to drugs.