For the concept of this project we went to the South End in Burlington, Vermont, and took photos to capture the essence of this area. We then created a 100 word list of words that we felt best described the South End. For this project we made a poster design, magazine spread, and then a final mark, all embodying the aesthetic of the South End. Pulling from my word list, I resonated most with, brick, organic, collage, grunge, and directional, from here I crafted my designs below.
