A clothing brand that's relatable for everyone on the days of not feeling 100%. The soft fabric of the clothing provides comfort for the days that just not it.
We often say, "not today", when we're done dealing with everything that's happening in our daily life. Sometimes, we just want to push it off and come back to it the next day. Other times, we're just procrastinating on saying no to those things. "Not today, also maybe not tomorrow" is the feeling of don't want to deal with whatever is there in a passive way. The line crossing over the texts reads, "No, also maybe no", shows the true meaning behind the phrase.
Responsibility: Branding, Logo, Visual Identity, Art Direction, Packaging, Graphic Design
Client: Self-initiated
