BLC BANK
I had the pleasure of working with BLC Bank, one of the largest financial institutions in Lebanon and the Middle East. They provide a wide range of competitive financial products and services that always need to be promoted. I was able to enhance their overall image by branding new collaterals, as well as, promoting the new offers and services they provide.
ATM BRANDING
The diamond shape was always part of the bank’s branding, so I came up with different layouts that included the four red triangles forming the shape in order to maintain a unified brand image.
MAGAZINE ADS
ّI used rabbits and grains of corn that multiplied to design the first two magazine ads in Arabic, in order to show that one can earn a lot of money by depositing a small amount at BLC Bank.
In the third ad, I used the image of a briefcase to show that BLC Bank does corporate social responsibility successfully.
BANK PRODUCTS LEAFLETS
I successfully designed four leaflet covers for the different types of services offered by BLC bank, including a small business loan, a personal loan, banking insurance services, and a housing loan. The challenge was to make the covers look interesting enough for people to want to pick them up and read more about the offers.
DEBIT, CREDIT & INTERNET CARDS REDESIGN
It was time to rebrand the bank's plastic cards, while maintaining the brand image that customers are used to. I effectively incorporated the new triangular shape design found in the bank's branding while creating a movement. After experimenting with different layouts and color combinations, I was happy to share the results below.
END OF YEAR GREETING CARDS, GIFT BOX, AGENDA COVER & BAGS DESIGN
The bank always gifts a list of people a set of branded items for the end of year holidays. Once I read the brief,
I knew the invitation had to be exciting. After experimenting with different die cuts, patterns and designs, I came up with different invitation cards. As the client was impressed with them, so I used the same pattern to design the gift box, agenda and bags.
SOCIAL MEDIA POSTS
Social media has always been fun for me. Below are posts for Army Day and Father's Day.
BILLBOARD ADVERTISING
This billboard is meant to promote low interest on housing loans. The word "SAVE" is enlarged and written in Arabic; the letters themselves are filled with furniture like a home.
