An identity and marketing suite
for a new digital business.
for a new digital business.
Project summary: Graphic Design, Print
With the launch of their Digital business, engineering consultant Arup needed a suite of marketing materials to promote the firm’s services and support conversations with clients.
With such a breadth of services across many sectors, it was decided a new visual approach would unite all external facing marketing content and enable the firm to create communications in an identifiable style, whilst remaining in alignment with Arup's brand identity.
The new look is based around two components: a striking illustration reflecting the interconnected nature of Digital and Arup’s offer across a spectrum of services and sectors; and a montage formed from vibrant, active photography of people and places, bringing to life the firm's place and influence across the built environment.
The identity was applied across the full suite of marketing collateral including brochures, presentation pitch decks, event materials and bannerstands, all showcased for the first time at a launch event
© Arup / Tom Graham
