Kumar L Santosh
//Personal Branding & Stationery
Santosh is a businessman from Bangalore who approached me to design his personal branding. The brief was a clean style that highlights heritage, exudes luxury, and shows familial ties. The deliverables were stationery and gifting material to conduct business.
The project starts with beautiful typography that emphasizes heritage and luxury while being modern and youthful.
The typography is tied together by a floral leaf pattern. The pattern takes inspiration from the logo of the client's primary business, subtly linking their identities. Intersecting lines extend from the floral design to connect initials of the family name and his, symbolizing familial strength and unity. A diamond pattern permeates the entire design emanating elegance.
The rich navy blue and white color palette complements the luxury and elegance with assurance and tranquility, creating a pleasant, harmonious design conducive for business.
Some of the typography & pattern exploration we did
