Within the most challenging times of the modern era, marketing professionals were flooded by numbers, graphics, forecasts.
At the same time, when the whole market shrunk, we needed to step forward, by bringing back the clients to TLC, showing them that we know A LOT about consumer behavior, how to engage them and how to restart the brands’ success path.
With that in mind, we used a key insight to deliver our own marketing stunt: in times when uncertainty rules, everyone runs back to evergreen truths: 1) that all this is going to pass; 2) that what we do now will have a consequence in the near future; and 3) that all campaigns made by TLC perform +23% in average sales increase.
So, we dug 23 key findings and we developed insights and predictions based on the answers of the consumers, all together in an e-book named “23 reasons for your brand’s restart”.
Insights Tool for 70 Proposals
Generated Over R$ 1,700,000 in Sales
Uplifted TLC Linked In Profile View by 59%
+10% Audience Amplification Without Paid Push
Planning and Insights Master:
Joana Guimarães | www.behance.net/joanagrpbf2c
Frankie Awards | Gold | Best Use of Data and Insights
