I developed this updated series of packaging labels for Atlanta Bread Co. pastries, sold in Sam’s Club and Meijer stores across the United States. Working within existing design standards, the updated labels provided a consistent look across the entire product line to help differentiate Atlanta Bread from competing products on store shelves.

When the parent company added a sub-brand of desserts and pastries called ArtDessert Fine Baked Goods, they commissioned a new identity that has since been applied to other grocery packaging art.