Designing a food brand to transport people through flavor.
Someplace is all about the connection between food and location. The brand’s products are each tied to the country they’re inspired by, pulling in flavor and color cues. Someplace uses travel motifs and vibrant color to reinforce the fact that food can transport us.
The product packaging grabs people at shelf. Funky color combinations overlaid with ingredient illustrations give a sense of place.
In a proposed collaboration with Away luggage, Someplace would release a limited edition flavor of snack mix inspired by Japan. Every purchase would give people entries to a special giveaway.
