Ребрендинг пекарни "Сдоба", которая на рынке с 1995г.
Нам было необходимо оставить узнаваемость бренда, т.к. за 26 лет у пекарни набралось много постоянных клиентов и выросло поколение. Мы оставили рукописное написание логотипа, и модернизировали шрифт. И поскольку ребрендинг проходил в честь 25-ти летия пекарни, компания хотела отразить эту важную деталь. Было решено вынести дату основания “1995” в логотип и использовать его в фирменном стиле, как конкурентно способный знак и символ доверия клиентов.
Rebranding of the bakery "Sdoba", which has been since 1995.
We needed to maintain brand awareness, because for
26 years, the bakery has gained a lot of regular customers
and a generation has grown. We left out the handwriting
of the logo, and upgraded the font. And since the rebranding
took place in honor of the bakery's 25th anniversary, the
company wanted to reflect this important detail. It was
decided to include the date of foundation "1995" in the logo
and use it in the corporate style, as a competitive sign
and a symbol of customer trust.
26 years, the bakery has gained a lot of regular customers
and a generation has grown. We left out the handwriting
of the logo, and upgraded the font. And since the rebranding
took place in honor of the bakery's 25th anniversary, the
company wanted to reflect this important detail. It was
decided to include the date of foundation "1995" in the logo
and use it in the corporate style, as a competitive sign
and a symbol of customer trust.
