This project was to design a print ad and microsite for Amtrak. I wanted to create a new brand look for Amtrak by having a more relaxed and simplfied design. All designs are copy based because I wanted the viewer to feel they were reading a good novel that relaxes them and makes them want to get up and go see the world. The print ad (top) was to catch the viewers eye and have them stay engaged throughout the whole copy. The following four designs are my microsite. The microsite was designed to make it easier to pick a destination last minute to really embrace a "spontaneous getaway".