Maria Kalashnikova's profile

Native. Plastic surgery clinic branding


Shaming
Expression of public condemnation (based on prejudice) with the aim of causing the victim to feel ashamed, shame for something.
And in the modern world one can be ashamed ... about everything. Including your vacation, your figure and a cup of coffee in the morning.

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Sometimes people who become unhappy with themselves go to plastic surgery clinics. But shaming should not be the reason for the operation, and modern clinics should not offer people something to "improve" or "fix" even at the level of a marketing campaign.
Clinics should provide such services to those who really need and need it.
And have an identity that meets modern moral and ethical standards.




Meeting these norms when creating a brand of a plastic surgery clinic, it is important not to promise people to correct their shortcomings, but to help them become themselves.
Help people become who they want and change the way they want. By themselves, not as a result of shaming.
And therefore the word Native was chosen for the naming, since it has the meanings "innate", "inherent", "native", "unacquired" (psychol.).
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In graphics, spots make blurred outlines more visible and crisp. They reveal hidden details to the world and make them more obvious. Show them.




Outdoor advertising, where a series of cross-cutting images, not in the flesh of the plot, but in visual design, illustrates the manifestation of the real essence of each individual person. Typography fully participates in visual plastic, conveying the main meaning of the brand's idea: express yourself and open yourself to the world.


On electronic devices, fluid spots can also control the viewer's attention, and the ghostly contours around them are reminders of what's still hidden.
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In the clinic itself, clients will be greeted by a minimalistic design that uses eco-friendly materials and a soft gradient. This same gradient is used in the staff form, distinguishing it from the standard honey form. staff.





If the client arrives for the operation, then he will be provided with a special kit designed to make a person's stay in the clinic as comfortable as possible.



And since the search for high-quality medications after surgery can be a challenge, the clinic has developed an "After surgery pack", which contains everything you need for a speedy recovery in the postoperative period.


It seems to me important that in such a clinic people will be able to receive services from tactful, attentive to patients and experienced specialists. And the patients themselves will be able to make their own decisions without being pressured or judged, and may be able to find their real selves. Show yourself to the world and live in harmony with yourself.

 

Thank you for your attention!



Native. Plastic surgery clinic branding
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Native. Plastic surgery clinic branding

Published: