This is a print and social media ad campaign I created for Dunkin’.
It’s a personal project that allowed me to explore the Dunkin’ brand identity and showcase their Valentine’s day treat, Cupid’s choice.
This process began with a brainstorming session. I listed out every idea that came to mind when I thought of donuts and Valentine’s Day. After I had a few ideas to work with, I created multiple mood boards that allowed me to explore color palettes and possible illustrative routes.
This campaign needed to stay in tune with their current branding to be recognizable to their consumer base. I incorporated illustration and photography to create a playful campaign that encourages consumers to spread the love by sharing a sweet treat.
With locations in 42 countries, Dunkin' is the largest coffee and donut shop worldwide. Their advertisements often feature quirky illustrations and bold colors to accentuate their products.
