Research
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Images that move
-Chronophotography - a little bit about the first moving images...
Edweard Muybridge 1830-1904-
-Put all cameras with a trip switch to see if all 4 hooves left the ground at once
-1st form of moving image
Etienne-Jules Marey 1830-1904-
-One image with a stroboscopic effect
-Chronographic gun camera, which he invented
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3 Hybrid Techniques
Cinemagraphs
-Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation
Parallax
-A parallax effect involves panning and/or zooming on a still image to give the effect of motion or animation, like in a video. Here, we'll look at how
Luma Matte
-Luma Mattes are used in photography and special effects filmmaking to combine two or more image elements into a single, final image
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About the brand: Rolex
- Swiss luxury watch manufacturer based in Geneva, Switzerland
- Originally founded as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London 1905, and registered Rolex as a brand in 1908
-Since 1960 the company has been owned by the Hans Wilsdorf Foundation, a private family Trust
-In 2018 Forbes ranked Rolex as the world's 71st most valuable brand
-All watches are hand-made
-The most expensive Rolex sold for $17.75 million
-Rolex watches have gone to the deepest point of the ocean.
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Social media:
-Use a lot of close up detailed images/videos, of watch movements and also stills, each image is very colour cohesive with bright lighting and strong photographs.
Website:
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Competitors:
Main four competitors of Rolex-
1. Patek Phillippe
2. Audemars Piglet
3. Veteran constantin
4. Tag Heuer
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Branding & colour scheme:
-Logo colours are gold and green
-On many of their instagram images and campaigns they use background colours to match colours within the watch rather than using a colour to contrast with it :
-Women's watches tend to have a lot of lighter colours with softer lighting but they still are using hints of the colours in the background :
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High end advertising campaigns:
-Rolex use many celebrity endorsements within their marketing campaigns, mainly with sports men such as footballers and tennis players.
-The first ad is a Rolex submariner, which is a divers watch, the used the James Bond movies to promote and advertise this watch.
-People look up to these celebrities/they set trends
-See it as a luxury items that people aspire to have
-Another advertising campaign Rolex does yearly is at Wimbledon Tennis
-All clocks on the courts and around the grounds are Rolex
-Recent images released for a teaser campaign in September 2020 for the new Rolex Submariner
-Perfectly lit images
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Non-moving image influences inc art, illustration
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