Project scope
01 — Define an illustration style based on Pegasystems' visuals.
02 — Create a modular illustration system that allows in-house designers to pick and choose components in order to design different images.
The brand’s visuals
I drew inspiration from Pegasystems' colours and geometric shapes present across brand visuals (examples below).
My image building process
Respecting the brand’s visual language and colours, I designed a system in which you pick and choose the components you need. Here’s an example:
Elements of the modular illustration system
Faces
Hairstyles
Facial features & accessories
Colour variations
Upper bodies
Legs
People & Jobs
Pets
Transportation
Objects
Buildings & Backgrounds
People + Backgrounds
Examples of finished images:
Manufacturing
Partnership
(3rd version is final)
Customer Service
(conceptual version + literal version)
Complexity vs. Simplicity
(2nd version is final)
Low Code + 1 to 1 Customer Engagement
Thank you for scrolling & feel free to appreciate :)
