SERVICE DESIGN
Employee Experience Journey Map

The objective of this initiative was to design an instrument to measure the NPS (Net Promoters Score) of Ab-InBev employees in the Middle Americas area. User experience research was conducted to understand their perception of the services provided by the company and to identify the moments of truth with each of the functional areas. From this research emerged this employee journey map, a detailed overview of the employee experience across multiple touch points, as well as the different processes involved in each moment of truth.
Ab-InBev Middle Americas employee experience journey map
Employee Journey Map
Published:

Employee Journey Map

Published:

Creative Fields