This project was an assignment for my Electronic Design 2 class. Our assignment was to choose an olympic medalist and rebrand them, with a logo, a product line, and an advertisement campaign. I chose to redesign Ryan Lochte's brand, and focused on trying to portray a graceful, effortless yet aggressive and slick feel.
Logo design for rebranding. I wanted to express gracefulness and effortlessness, combined with an aggressive and slick feel.
Possible design for swimming caps.
Possible design for swimming trunks.
Billboard advertisement.
Package design for swimming cap.
