Project Overview
Millions of underground musicians are not able to easily move through the creative process because the review of music in development is made hard by a feeling of isolation within the creative ecosystem. Our number one goal with this project was to make the ideation, production, and testing of creative work easier for both underground and established musicians.
“As an artist, I try to grow through feedback and listen to it. I Use social media to find people I want feedback from, I also keep up with hashtags.” - Derrick
The largest pain point faced by underground musicians is how difficult it is to move through the creative process because the testing of music in development is made hard because of a feeling of isolation within the creative ecosystem.
Our Approach
We made the process of growing creative networks, giving, collecting, and receiving valuable feedback seamless through a few key features. The first and most important feature is the public feed, the public feed is random for all users, and anyone can choose to share their work on it. Because the feed is random and reset frequently it promotes equality in the discovery of work. When users respond to other musicians they earn points that they can use later to post their own work to the feed.
The second feature is geared toward receiving and collecting feedback. In the user's library we store all the feedback they have received with the song, they can access this feedback at any time by clicking on an upload. We also made it possible for people to share music privately with a shareable link, this allows more established artists to share their work with only their creative circle, but still allows them to take advantage of our core feedback organization and collection features. We also built a Reddit like thread into the app so users can engage in fluid conversation that promotes community building and more extensive feedback.
The second feature is geared toward receiving and collecting feedback. In the user's library we store all the feedback they have received with the song, they can access this feedback at any time by clicking on an upload. We also made it possible for people to share music privately with a shareable link, this allows more established artists to share their work with only their creative circle, but still allows them to take advantage of our core feedback organization and collection features. We also built a Reddit like thread into the app so users can engage in fluid conversation that promotes community building and more extensive feedback.
The Results
We have been successful in launching two versions of our MVP and have started helping a moderate number of musicians give, receive, and collect feedback. Because the project is still in its infancy we are constantly conducting usability testing and making iterations as such.
In the future we intend to expand CritHub into an critique platform that is not just for musical creatives but for all creatives. Our decisions to do this is based on the many requests we have received from other creatives to make this product available to them. All this said the CritHub Team and I are excited to onboard more users and continue testing the service.
In the future we intend to expand CritHub into an critique platform that is not just for musical creatives but for all creatives. Our decisions to do this is based on the many requests we have received from other creatives to make this product available to them. All this said the CritHub Team and I are excited to onboard more users and continue testing the service.
