Ethical investment, powered by people.
Genervest is an ethical investment initiative from Greenpeace Greece. It offers peer-to-peer lending, plus a foundation and support teams — all to power the transition to renewable energy.
We were asked to build the Genervest brand from scratch, which meant creating an identity people would trust in a sector many don’t.
We created a new purpose statement — “giving the people the power to stop climate change” — which became the anchor for our work. With inviting, modern visuals and a conversational tone of voice to build trust, the new brand helps Genervest connect with people to protect the climate.
