For my final Bachelor Project at VIA Design, I wanted to study the paradox of being a fashion brand, having a desire to act sustainable and responsible. I worked around the danish brand, GANNI where I did some deep brand identity research, as well as studied the consumers’ behavior and attitudes towards the brand. The main issues lied withing the desired image for the brand, in contrast to the perceived image of the consumers. Therefore, I began working from an existing collection of the brand, giving it a new individual identity, representing a clearer message about the brand’s responsible actions.
I created this brand book, in order to set guidelines for the brands responsible goals and current actions.
