As a creative operating within a media company's in-house art department your process is far different and your tools much more limited than a creative working at an ad agency. This is especially true when working with small local and regional clients. The luxury of time, photo shoots and a creative budget is nonexistent.

 

Armed with your creative abilities, a logo file, a brief conversation about objectives, a client supplied or stock photo, you dive in and create 'something from nothing'. It's a challenge that I have come to embrace.

 

Solutions often involve hand-drawn art as shown below.

 

U Walk Bail Bonds / Single Sheet Poster Program placed strategically near courthouse
Bailbonds 
Target audience: Criminals, drunks, bad-asses