Emberly Smith's profile

More Than Letters

More Than Letters
Compositions that accentuate the different glyphs and their harmony.
Each composition uses 5-9 unique characters in a 7x7 art board, having at least two white and two black characters. One composition uses Adobe Garamond Regular while the other uses Franklin Gothic Heavy.
Adobe Garamond Regular 
(left composition)
This serif composition is successful because of how it used balance, focal point, and negative and positive space.

~Balance was used in this composition because the mirroring black and white letters and the asymmetrical balance with the design weighing on the left.  

~Within this composition it uses the principle focal point because the white “e” is placed so that is it surrounded by black, creating contrast.

~Negative and positive space are used within this composition because the design is weighing on the left side, which leaves open, white negative space for the design to become balanced. 

In Conclusion, using balance, focal point, and negative and positive space helped create this successful composition.


Franklin Gothic Heavy
(right composition)
This sans-serif composition is successful because of how it used movement, proportion and negative and positive space.

~Movement is used within this composition because the “h” connects to the “U” which connects to the “I”, so your eye is able to move within that white space.

~Proportion is used within this composition because of the difference sizes used of each glyph, from the small “c” to the oversize large “P”, which creates that black background.

~Negative and positive space are used because of how all the letters are placed, the white shapes create that negative space, while the different shapes made with the black letters create the positive space.

In Conclusion, using movement, proportion, and negative and positive space helped create this successful composition.
More Than Letters
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More Than Letters

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