Differentiating each product from another while maintaining consistency.
Brand Overview
Biocare is a Moroccan personal care brand for women between 18 to 40 years old who are looking for high-quality multi-purpose and organic products without any artificial ingredients for full-body, skin, and hair.
Research & Problems
During the research with my client, we found a fascinating gap: you can't know the product's ingredient by just passing by the shelf. Instead, to know a product's ingredient, you have to pick up a product that looks the same as every competitor beside it and read through a noisy, confusing design to find out that the product you are holding doesn't contain the ingredient you are looking for.
Challenges & Goals
The challenges and goals were to create a consistent product packaging design for organic products and make the buying process easy for consumers without distracting them with the noisy and unnecessary information that makes them confused.
Solution
We created a modern, feminine, simple wordmark that makes the name readable, clear, and easy to be remembered and recognized in various selling points.
Another point to be mentioned, the client is just starting out and looking to add more ingredients to the line but can't afford to hire a designer whenever she wants to add another product ingredient, so one of the goals and requirements was an easily editable form design to edit on her own whenever she wants to add a new ingredient without hiring a designer.
Interested in working together?
Contact me and schedule a free discovery call.
Contact me and schedule a free discovery call.