Course Launch.
Through a free marathon we launched the course.

After the New Year's holidays, the client wanted to launch a course on weight loss, for his subscribers. It was decided to launch a free four-day marathon, and after that to sell a paid course.

The client has 1,200 followers in his Instagram account. According to statistics, 20% of subscribers see your posts in the feed. 

The task is to show all subscribers the posts and storis about the marathon. And if possible, get free traffic from the participants through reposts.

Wrote posts about the marathon, set up and ran ads for all subscribers to the account.

In the posts there was a condition for signing up for the marathon, you need to write "Start" in direct. And there was already set up a bot, which added participants to the group WhatsApp, for further interaction and the sale of a paid course. 

Also, the bot offered to participate in the drawing of free participation in a paid course. To do this you had to mark 5 people you know in the comments (free traffic). But this did not give a lot of traffic and we added another gift and the condition of reposting the post about the marathon in the storis. From the storis of participants we got the biggest increase, participants and subscribers.

The number of subscribers to the marathon.

After the four-day marathon there was a live broadcast for the participants, where they were told about the paid course and held a raffle.

The results of work
At a cost of $110 (80 for advertising and 30 for the bot)
1) 120 participants came to the free marathon;
2) The account grew by 130 subscribers;
3) On the paid marathon made 16 people (left to work out the sale of the course).

If you liked the article, please leave your reaction.  
And be sure to contact me about collaboration, I would be happy to help you.