Rod Clausen's profile

This is how we tram

Rod Clausen
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Yarra Trams - This is how we tram.
Trams can take-off or brake suddenly, leading to nasty slips, trips, and falls. Our goal was to create a circuit breaker to make tram safety famous and get people to brace themselves. We invented the like-able Tram Coach and let him loose on the network to greet Melbournian’s and show them how to travel safely in his own, eccentric style – This is how we tram.

Awards:
2019 AMI Awards, Winner Public Sector Marketing ­
2019 Asia-Pacific Stevie Awards, Silver for Innovation in Community Relations/Public Service Comms

Campaign by Rod with Ed Bechervaise and Aaron Tyler at Icon Agency.
ILLUSTRATION Public Safety Campaign Yarra Trams script writing Creative Direction copywriting
ILLUSTRATION Public Safety Campaign Yarra Trams script writing Creative Direction copywriting
ILLUSTRATION Public Safety Campaign Yarra Trams script writing Creative Direction copywriting
ILLUSTRATION Public Safety Campaign Yarra Trams script writing Creative Direction copywriting
ILLUSTRATION Public Safety Campaign Yarra Trams script writing Creative Direction copywriting
ILLUSTRATION Public Safety Campaign Yarra Trams script writing Creative Direction copywriting
ILLUSTRATION Public Safety Campaign Yarra Trams script writing Creative Direction copywriting
This is how we tram
Published:
Rod Clausen's profile

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Rod Clausen's profile
Melbourne, Australia

This is how we tram

Published:

Creative Fields