UBER x NOS Alive 2019
How to boost Uber’s presence on NOS Alive?
To communicate Uber's partnership with NOS Alive, we divided the campaign into:
#1 Phase
Before the festival: we promoted a giveaway on Uber Portugal's Instagram Stories and proactively interacted with festival participants on social media.
#2 Phase
During the festival: people arriving at NOS Alive, in an Uber car, were personally received by the brand's team and invited to take pictures with friends in a Photo Booth, booth with a customizable message. Additionally, it was possible to print these photos and take them as a souvenir.
. Social Media
Announcement
A sample of the social media coverage.
This is the video wrap made by an external partner.
❤️ Thank you for scrolling!
Art Director: Ana Vilela & Raquel Silva
Designer: Ana Vilela
Copywriter: Raquel Silva
Community Manager: Luís Rocha
Account Manager: Maria Ribeiro
Agency: sa365
