A branding project of a tech company that is inspired by the 1968 Cybernetic Serendipity exhibition.

I created 3 different routes that the company could take in terms of an advertising campaign. The below mock-ups are of the "A Part of the Machine" concept.

"Remember the pioneers" is a concept that honours the participants of the exhibition.

The last concept was more to mess around with the branding colours. A more playful take on the concepts. This one titled "Create a movement" which I thought was fitting considering that the exhibition was a main turning point in creating the catapult for digital art and putting the idea on the map.

Along with the posters, I also created some accessories and other mock-ups for the company, Cyberex.