AdvaMed COVID-19 Mobilization
It goes without saying the impact COVID-19 has had on the world. Among all industries, the Advanced Medical Technology Association (AdvaMed) and their members found themselves at the front lines. They were met with an unprecedented need for medical devices, supplies, and tests. AdvaMed understood this was a defining moment to position themselves as a vital leader in the healthcare industry.
The team at Adfero and I developed a strategic framework and design concept that guided the immediate crisis communications needs. We launched a multi-channel digital campaign to reach audiences quickly with up-to-date messaging, positioning AdvaMed as a uniting force for its members and ultimately a leader in the crisis. Throughout the course of the digital campaign, we proactively highlighted industry production rates and breakthroughs. Our efforts amplified earned media hits across national networks, streaming services and radio along with design content and storytelling across social platforms.
- Back-to-Normal Barometer survey, 57% of respondents said their perception of the industry became more positive
- 61% increase of mentions of AdvaMed on social media during rapid-response efforts
Disciplines: Art Direction, Brand Management, Brand Strategy, Data Visualization, Design Strategy, Digital Campaign Design, Digital Marketing, Display Advertising, Editorial Design, Iconography, Illustrations, Infographics, Logo Design, Marketing Collateral Design, Motiong DesignPhoto Editing, Presentation, Print, Social Media Marketing, Video Production
