Introducing The Great Indian : Press Campaign
Introducing The Great Indian
• Concept:
The Great Indian series is a satirical, humorous look at ourselves; a tribute to the Circus of India through the acts: Its People.
A series with a satirical take on an Indian social issue aimed at enabling social change.
The campaign comprised of 3 unique characters to address 3 social issues:
– The Great Indian Chamcha (flatterer)
– The Great Indian Litterbug
– The Great Indian Lover
• Objectives:
– Celebrate the Indian idiosyncrasies using humour as the key driver to build social amplification.
– Give people a platform to voice out their thoughts and act upon them.
– To magnify the user generated content to the scale of a petition to the authorities.
The Great Indian "Chamcha" campaign.
The Great Indian "Litterbug" campaign.
The Great Indian "Lover" campaign.
• The Great Indian - Results
–User generated content have been uploaded in thousands through social media and Great Indian website in support of the initiative.
• Great Indian Chamcha
–The film got 1.5 lakh views in a week’s time.
–Over 2 million people reached through the social media platforms.
–Over 3000 people registered for the comedy shows across markets.
• Great Indian Litterbug
–Installation competition with NIFT involved over 250 teams across 15 campuses in India.
–Over 1000 people participated in the monstrous installation activity at Cannaught Place.
–Over 3000 people participated at the Junk Percussion and Junk Musical across malls, corporate hubs and clubs in Delhi, Gurgaon & Mumbai.
–Arvind Kejriwal video on Litterbug got 3 million views in 2 weeks. Launched a day before Arvind Kejriwal became CM.
• Great Indian Lover
–Over 2.5 lac people participated at the “Wall of Kisses” activation across markets.
