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روش - Rawesh

روش - Rawesh
(Shortlisted at Tamayouz Excellence Award "Rifat Chadirji Prize 2020")
Restoring of the missed identity of Egyptian cultural in the downtown of Cairo
“The bridge is established with the concept of being a small Urban Unit.
Users are meant to Feel their history and identity”

SWOT Analysis at surrounded Zone “Socially-Environmentally-Economically-Physiologically” 
1- Weak the pure identity of Egyptian culture there. (T&O)
2- Shortage in Social Activities which making Users forced to Use High-Cost Cafes (W)
3- Feeling that the place is full of automatic traffic with no pedestrian consideration. (T&W)
4- The Cornish is not prepared as an element of entertainment and psychological comfort for users. (W)
5- The Eastern Side of the Nile needs to be more Active, greenish and vibrate. (T&O)
6- The place is well known, that’s why it attracts a lot of people Daily. (S&O)
7- The place is overlooking at many landmarks of Cairo Downtown. (S&O)
8- The Place in the Summer is extremely hot and in need of shading. (T&O)


Sprawl Scenario
1- Make all facilities to serve all kinds of people with different ages.
2- Using virtual reality, modern displays, barcode, hanging panels, and head phone to deliver information in all ways.
3- Achieve Visual and Physical interconnection between the bridge and two banks by axis for obvious view ranges and Main paths towards popular landmarks there.
4- Revive the culture scene of Egyptians by daily culture scene of Egyptian Street like ‚Popular Games-Eastern Music -.etc. ‛
5- Making a main plaza with suitable shading methods with a developed heritage landmark (Arches).
6- Using landmark (Arches) as a distinctive point for the bridge beside using it as a night show area
7- Using Traditional Colors in Landscaping besides involving Well-Known Egyptian natural trees to make atmosphere more amazing.
8- Making Exhibitions in order to focus on telling stories about the Cairo and Egypt overages with focusing on telling about its well-known people and their biography in all fields


"Identity is meant to be not forgettable”.
Thank You for attention!
Kindly, give us your review and comments
روش - Rawesh
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