Design Development and Branding for New Winery
The market research and brand comparison showed wine labels with simple and eloquent white and off white labels that emphasized font and text layout and followed a grid of centered or symmetrically alignment with little to no use of negative space. Most labels looked similar and few stood out. The use of design elements and principles were lacking in the majority of labels. The opportunity for the new brand is concentrated in the visual hierarchy within the compositions. The intention for the brand is to accentuate the image and color while using negative space to hold the brand name and create contrast. The grid will be asymmetrical and the design elements such as color and texture will bring harmony to each composition.
LOGO
LABELS
6 PACK CARRIER
DESIGN PROCESS
LOGO
Label 1
Label 2