Jericho Beck's profile

Nocturnal's - Logo Campaign 1

Nocturnal's is an honest brand. Aiming to be both dreamy and bold, Nocturnal's is Lynchburg's only late night ice cream bar, staying open from 9PM to 3AM. 

More similar to a traditional coffee shop atmosphere than an ice cream shop, regulars use their time within Nocturnal’s purposefully- building relationships and creating new ideas. With intentionality in one pocket and spontaneity tucked away in the other, the brand works to create an environment where cultivating is less about timing and more about just daring to do it. 
Nocturnal's is all about those late evening hours. These colors were chosen delicately, simple and complementary colors to both calm and invigorate the mind. 
Nocturnal's identity focuses on the idea that less is more. Design was kept to only the necessities, believing that open space makes room for more ideas. 
Nocturnal's is more than just a storefront, and its not just a community either. It's an idea, a belief that with diligence and passion, everyone is on the brink of brilliance.

Meant to give innovators a place to eat and friends a place to think, Nocturnal's is for the restless. 
Nocturnal's - Logo Campaign 1
Published:

Nocturnal's - Logo Campaign 1

Published: