Doces & Fit is an online confectionery dedicated to making delicious and healthy sweets, made with plant-based milk, gluten-free flour and alternative sugars.
The brand concept was born from exploration of the ampersand, the '&' symbol, which is used in the name as a connector of the two main properties of their product: being sweet (doce) and healthy (fit).
Instead of establishing a physical space, the brand chose to create an online store, targeting solely a digital audience and expanding their reach.
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